Air Jordan is a Nike series named after Michael Jordan. Since 1985, 34 generations have been released. In 1984, Jordan was selected by the Bulls with the third overall pick. Subsequently, Nike signed the rookie with a huge contract of 2.5 million U.S. dollars. Then, the first generation of AJ basketball shoes were specially designed and produced for Jordan in early 1984, and they went on the market in early 1985. A legendary brand is born!
AIR JORDAN Ⅰ (1985)
Subvert the tradition, the legendary brand is born!
Appearance features: Air Force 1 shape inspiration, classic flying wing LOGO
Historical background: In 1984, Jordan was selected by the Chicago Bulls with the third overall pick. Subsequently, Nike signed the fledgling rookie with a huge 5-year contract of 2.5 million US dollars. In the 1984-85 season, Jordan made his mark in league and international competitions, made a brilliant appearance in the first All-Star Weekend Dunk Contest, and won the title of "Rookie of the Year".
Sneaker introduction: Air Jordan 1 is inspired by the first air-cushioned basketball shoe AF1, which was born in 1982. The designer carried Nike's core technology at the time, Air Sole, into the thinner midsole and back palm, striving to achieve cushioning and ground The perfect balance.
Classic colors: "Forbidden" (black and red), "buckle" (black and orange), Chicago (red and white), North Carolina blue, black/red toe
Short story: Jordan's first pair of shoes on the NBA are not AJ1, but a pair of high-top basketball shoes named Air Ship. The following year, AJ1 officially debuted in 1985. Because it was too avant-garde, even Jordan himself couldn't accept it at first. In the era when the sneakers were only black or white, the black and red color of AJ1 was really too fancy, and the NBA league also banned Jordan from wearing these shoes on the court. But precisely because of this ban, it became Nike's best publicity advertisement, so while Nike paid Jordan a fine of up to $5,000 per game, while vigorously promoting it, it was a great success.
In a Nike All-Star game held in Italy in 1985, Joe’s gangster remembered the tug-of-war flying dunk and shattered the rebound. The jersey he was wearing at the time was mainly composed of black and white orange. After that, NIKE used the jersey. Inspired by color matching, AJ1 "Shattered Backboard" was created!